another jungle scout piece talking about how 73% of people click the top result. basically just common sense. they're pushing this idea that you don't need to be twice as good as competitors, just slightly better through small tweaks. i've seen those 'bundle changes' tactics before and it's a mess for data integrity. if you're testing too many things at once on amazon's built-in tool, the results are useless. ime, waiting 2-3 months for an experiment to finish is just a
massive waste of time. harder to scale when you can't even get a clean test result without waiting a whole quarter.
https://conversion-rate-experts.com/amazon-cro-playbook/