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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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24155 No.2182

been looking at some client data and noticed how people just ignore those little urgency timers in the side cart. it's such a cheap tactic that actually makes me want to close the tab immediately. i tried stripping them out of a recent revamp and the conversion rate stayed exactly the same. honestly, if you're relying on a fake clock to drive sales, your product probably sucks anyway. let's all try removing one piece of fake urgency from a live site this week and see if the bounce rate actually drops. it usually does. what's the worst fake countdown you've seen lately?


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