/conv/ - Conversion Rate

been staring at this one client's dashboard for three hours and it's literally just noise. we changed the primary cta from blue to green and the lift was basically zero. i hate how every "expert" on linkedin tells you to tweak your hex codes like it's some magic pill.
>change the button color to drive conversions
it's such a joke. if your copy sucks or your offer is garbage, no amount of is going to save your funnel. i'm just moving on to fixing their actual checkout friction instead of playing color games. it's all just placebo for people who don't want to do real work