People are finishing their entire research phase inside
ChatGPT before they even see our landing pages. Seeing that 58% of consumers use generative AI for recommendations is pretty wild if it's true.
>By the time someone lands on your website, they're often not starting their research - but instead, finishing something they already started elsewhere.It makes tracking the actual
attribution almost impossible when the decision is made in a black box. I don't know how we're supposed to optimize for intent if we can't even see the queries.
article:
https://wingify.com/blog/between-ai-and-conversion-the-new-customer-journey/