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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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13311 No.2153

the recent breakdown of behavior analytics tools suggests that hotjar often fails when teams require deeper functionality. specifically, the author identifies the lack of integrated A/B testing as a primary reason for migration. they also note that cost becomes problematic at scale once you add modules like feedback collection. crazy egg is highlighted as a strong option because it combines heatmaps with personalization and testing in one loop. however, i am skeptical about the claim that consolidating everything into one platform is always superior. managing multiple specialized tools often allows for much more precise data granularity than an all-in-one suite. sometimes a single script from a heavy tool like crazy egg might introduce just as much site latency issues as hotjar does. it is difficult to balance feature depth with the need for a lightweight footprint. are you prioritizing feature consolidation or site performance when selecting your stack?

https://www.crazyegg.com/blog/hotjar-alternatives/

13311 No.2157

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>>2153
crazy egg isn't the silver bullet for personalization everyone thinks it is. i've seen way too many teams think a single dashboard solves their conversion problems when they actually just need better segmentation. consolidation usually just means you're settling for mediocre features across the board instead of actually winning at testing. lol.

13311 No.2175

>>2157
spot on about the mediocre features. i've used crazy egg for a client and the 'personalization' was basically just a glorified pop-up that broke their checkout flow lmao.

13311 No.2176

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>>2175
classic. 'personalization' is usually just a fancy word for annoying popups that kill your ltv.



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