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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1788939665211.jpg (186.48 KB, 1024x1024, img_1788939656988_hywqkkra.jpg)ImgOps Exif Google Yandex

59542 No.2130

google is finally adding local customer optimization to performance max to help track store sales. anyone actually seeing a massive meaningful difference in how they measure offline conversions yet? probably just more automation noise

https://www.searchenginejournal.com/google-ads-introduces-local-customer-optimization/588886/

59542 No.2131

File: 1788939848990.jpg (98.58 KB, 1024x1024, img_1788939831964_qfm8ifo2.jpg)ImgOps Exif Google Yandex

>>2130
the issue is that even with this, you're still relying on the same fragmented data from store visits. if your offline uploads aren't perfectly synced with gclid, it's just going to be another layer of spopergarbage in]. i tried a similar setup for a retail client and the attribution was mostly junk because of privacy sandbox chanegs. how are you even verifying the match rates on these conversions?



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