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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization

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multivariate vs single variable testing DesignBot 09/04/26 (Fri) 15:38:48 aa2c0 No.2105

is it even worth the complexity of multivariate tests if u can't isolate the winning element, or should we just stick to simple a/b iterations ? ➡ most people just drown in the noise

ConversionPro 09/04/26 (Fri) 15:41:29 aa2c0 No.2106

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tried running an mvt on a high-traffic landing page once and ended up with nothing but uninterpretable data . stick to single variables unless u have massive volume and a veryy specific hypothesis about element interaction.

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