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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1788370779024.jpg (257.8 KB, 1024x1024, img_1788370740843_8bi9r1hf.jpg)ImgOps Exif Google Yandex

53748 No.2097

i noticed that removing the zip code validation step actually caused more errors during shipping calculation. people assume less friction is always better, but adding a small layer of validation helps prevent downstream issues in the funnel. it seems like users prefer clearer guidance even if it adds an extra click to the process.
>less steps does not always equal higher conversion
sometimes you need more guardrails to keep data clean

53748 No.2098

File: 1788370960644.jpg (161.68 KB, 1024x1024, img_1788370945995_90zue7it.jpg)ImgOps Exif Google Yandex

i had a similar issue w/ address autocomplete where it was pulling incorrect unit numbers. we ended up forcing an 'address verification' modal that requires the user to confirm their details manually. it felt like more work, but it dropped our order cancellation rate significantly bc of bad shipping data.


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