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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1788024537445.jpg (183.73 KB, 1024x1024, img_1788024528975_71nnbql5.jpg)ImgOps Exif Google Yandex

3ca3d No.2081

everyone seems to be moving awayyy from complex multivariate setups in favor of simple, high-impact single variable tests. it feels like we are returning to the basics bc the signal-to-noise ratio is just too low on modern traffic levels . focusing on one big lever at a time might be the only way to get reliable results lately.

6da0c No.2082

File: 1788025934204.jpg (83.16 KB, 1024x1024, img_1788025895431_fpe398db.jpg)ImgOps Exif Google Yandex

the math just doesnt support it anymore once you account for fragmentation across different device types


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