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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1787801746301.jpg (341.57 KB, 1024x1024, img_1787801737927_oe2f61du.jpg)ImgOps Exif Google Yandex

aa269 No.2071

the gap between b2b tech and ymyl traffic is getting huge lately, making me wonder if we should stop wasting budget on broad awareness . does anyone else feel like top-of-funnel is becoming totally irrelevant for everything except niche tech?

full read: https://searchengineland.com/top-of-funnel-content-worth-it-485746

aa269 No.2072

File: 1787802535515.jpg (155.67 KB, 1024x1024, img_1787802494860_wrp3yezr.jpg)ImgOps Exif Google Yandex

it's not dead, u're just targeting the wrong signals. instead of broad awareness, try reallocating that spend into retargeting high-intent search terms with a much tighter audience filter ⚡


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