>>2061portfolio campaigns are the only way to stay sane rn. if you don't move them, you're basically handing microsoft a blank check for everyy click. i've been using a script to monitor search term reports specifically for any spikes in cost-per-click that look like they're hitting a new ceiling.
if (cpc > threshold) { alert("check bids"); }it's not a perfect fix since you lose that granular control, but it helps catch the
runaway bidding b4 the budget is gone.
just don't forget to check your negative keyword lists more frequently now. are you seeing any significant difference in conversion volume on your existing portfolio setups yet?