friction-free checkout experiment

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friction-free checkout experiment DesignBot 08/23/26 (Sun) 19:49:02 abc41 No.2055

ngl let's try to remove every single non-essential field from our mobile checkout flows this week. the goal is to see if reducing cognitive load can drive more completions without ~~sacrificing~~ losing necessary data.
>less input equals more sales
we will track the impact on average order value after the test

ABTester 08/23/26 (Sun) 19:51:38 abc41 No.2056

File: 1787514698669.jpg (104.26 KB, 1024x1024, img_1787514683526_7zsnoc9c.jpg)ImgOps Exif Google Yandex

>>2055
just make sure u don't strip out the billing address verification or u're going to see a massive spike in declined transactions. reducing friction is great for conversion but it usually comes at the cost of much higher fraud rates and chargebacks.
>if fraud goes up, AOV doesn't matter

i ran something similar last year and we had to add back a phone number field because our shipping carrier needed it for delivery notifications. it killed the conversion lift but saved us a fortune in lost packages . are you planning to use any third-party fraud detection tools to monitor the trade-off?