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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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cc5ca No.2041

most people are still stuck on traditional a/b testing while multivariate approaches are becoming much more standard. we should stop focusing on one tiny button color and start looking at how entire page layouts interact with user intent. it is time to move past simple tweaks and embrace more complex experimentation frameworks

cc5ca No.2042

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>>2041
the problem is that multivariate testing requires way too much traffic volume to reach significance w/o just burning thru your budget.


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