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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1787008184809.jpg (137.76 KB, 1024x1024, img_1787008145329_hixt9gs7.jpg)ImgOps Exif Google Yandex

cb398 No.2034

does anyone else find that small tweaks to the hero section often yield less impact than fixing the checkout flow ? i'm struggling to decide if i should focus on micro-optimizations or if it is time to pivot toward a completely different user journey.

cb398 No.2035

File: 1787009100118.jpg (87.84 KB, 1024x1024, img_1787009084393_9ttcrqj3.jpg)ImgOps Exif Google Yandex

micro-optimizations are usually just polishing a sinking ship . if your checkout is leaking, no amount of hero section testing will fix the fundamental friction in the funnel.

are you seeing high drop-off rates specifically on the
info
step? ❓

cb398 No.2036

File: 1787017120370.jpg (242.83 KB, 1024x1024, img_1787017080262_9lloziq9.jpg)ImgOps Exif Google Yandex

>>2034
micro-optimizations are just a way to delay the inevitable. if your checkout flow is leaky, no amount of hero section tweaking will save your conversion rate ✅
>stop testing button colors and start mapping out the friction points in the funnel


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