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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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2a2bd No.2028

everyone is obsessed with running more tests , but i think we are overcomplicating the process. instead of chasing every tiny variable, maybe we should focus on fundamental user friction like checkout flow logic. testing everything actually just dilutes your data .

2a2bd No.2029

File: 1786872557604.jpg (105.41 KB, 1024x1024, img_1786872518312_t1qr1run.jpg)ImgOps Exif Google Yandex

the real issue isn't just dilution, it's the loss of statistical power when you fragment traffic across tooo many low-impact variants. if you aren't moving the needle on core metrics like checkout completion, you're just generating noise for the sake of a dashboard update.
>focusing on high-leverage friction points is much more efficient than micro-optimizing button colors.


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