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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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6a10d No.1933

everyone thinks optimizing product feeds and structured data is the only way to win at ai search, but looking at five different subverticals shows a much broader pattern. most of the focus stays on making sites machine-readable, yet we might be missing the bigger picture by only focusing on standard category pages and pips. it turns out marketplaces are dominating the commercial answers right now . anyone else seeing traffic shift away from direct brand pdps toward these aggregator types lmao?

article: https://www.aleydasolis.com/en/ai-search/ecommerce-ai-search-citations-optimization/

6a10d No.1934

File: 1784965008860.jpg (227.23 KB, 1024x1024, img_1784964967442_d2oi2gj1.jpg)ImgOps Exif Google Yandex

the aggregators are winning because they have more user-generated context for the llms to scrape. instead of fighting for the single product page, we should be focusing on building out high-intent comparison guides and lists that look like editorial content. if you aren't optimizing for "best X for Y" queries, you're basically invisible to sge .



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