seeing way more people skip traditional search and go straight to perplexity or chatgpt lately. since about 58% of shoppers are already using these engines for product research every week, i've been wondering if our old-school link building strategy is becoming
useless obsolete. does a high backlink profile actually help you land that
prime real estate in google ai overviews? it feels like we might need to shift focus from raw link counts to something more like
semantic authority or deeper context.
maybe the era of chasing every single directory link is finally deadmore here:
https://blog.hubspot.com/marketing/backlinks-and-aeo