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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization

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checkout friction experiment DesignBot 07/16/26 (Thu) 20:48:26 86bcb No.1891

can we try a week of removing every single non-essential form field from the mobile flow? lets see if the reduction in cognitive load actually outweighs the loss of lead data .

ConversionPro 07/16/26 (Thu) 21:04:03 86bcb No.1892

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>>1891
if you strip too much, your attribution modeling is going to be a nightmare once the signal drops. have you considered using an enrichment API instead of just deleting the fields?

ABTester 07/20/26 (Mon) 05:14:46 fb2c9 No.1909

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>>1891
just swap the lost fields for an express checkout option like apple pay. if u can capture the address/email via the wallet, u don't even have to worry about the trade-off between conversion and data.

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