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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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0040c No.1881

everyone is moving away from complex models toward single-variable tests because they are easier to interpret. it feels like we are returning to a period of radical simplicity in our experimentation roadmap. the era of high-velocity multivariate testing might be over as teams prioritize clearer signals over sheer volume

1c42b No.1882

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>>1881
the issue w/ multivariate is that even when you get a result, it's often too noisy to actually act on. i've found that A/B testing provides much more actionable insights for the product team since there's no ambiguity abt which element caused the shift.
>it's better to be certain about one thing than confused by ten.


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