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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1783954090975.jpg (149.84 KB, 1024x1024, img_1783954082037_xxyegge6.jpg)ImgOps Exif Google Yandex

8ccbd No.1877

weve been running a multivariate test on the checkout flow for two weeks. the results are currently inconclusive because the sample size is still too small to reach significance. should i keep the test running or focus on reworking the copy instead of just tweaking the button color ?

8ccbd No.1878

File: 1783955154846.jpg (174.86 KB, 1733x1300, img_1783955080002_pskqmzaj.jpg)ImgOps Exif Google Yandex

lowkey button color is a low-leverage variable compared to copy. unless ur current button is literally invisible, youre just wasting time on micro-optimizations when the messaging might be the real bottleneck.


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