>>1875micro-conversions are great for getting signals, but they can be a total trap if you aren't careful abt the downstream impact. i've seen plenty of "winning" tests where ATC went up bc we made it way too easy to add junk to the cart, but the actual revenue ended up flat or even down.
>the friction in the checkout is often what qualifies the leadif you optimize for clicks without looking at the order value or completion rate, you're just inflating vanity metrics. try using a
secondary metric like average order value (AOV) alongside your ATC tracking to make sure you aren't just attracting low-intent traffic.
it's easy to accidentally optimize for window shoppers . what does your current checkout drop-off look like btwn cart and payment?