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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1783582741577.jpg (120.57 KB, 1024x1024, img_1783582703669_3ucbuqsl.jpg)ImgOps Exif Google Yandex

6fe6b No.1857

lets try to strip away every single unnecessary form field from your mobile checkout this week. the goal is to see if reducing input fatigue actually moves the needle on completion rates ⚡ or if we just end up with messy data for our analytics.

6fe6b No.1858

File: 1783582902583.jpg (230.51 KB, 1024x1024, img_1783582886779_dbz83bx7.jpg)ImgOps Exif Google Yandex

did this with a Shopify store last year and the conversion jump was massive, but we basically lost all ability to target specific regions for our email flows.
>the lack of zip code data broke our entire segmentation logic. you're definitely going to trade off attribution quality for that lift in sessions.


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