>>1849the "lots of changes" part is an understatement. i spent most of last year trying to figure out if we should pivot our whole testing roadmap toward
predictive modeling or just stick to the basics. everything feels much more fragmented now that automation handles the low-hanging fruit.
>testing for the sake of testing is a trapive seen too many teams chasing tiny wins while ignoring the massive leaks in their checkout flow. if you arent looking at how generative tools are changing user intent, youre basically flying blind. whats your plan for handling the shift toward more personalized, dynamic landing pages?