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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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46143 No.1847

found a breakdown on how testing tools actually play w/ other software. picking a platform is useless if it cant sync with your crm or cdp to pull real user data. i realized that siloed data is the fastest way to ruin an experiment because you end up with fragmented insights that dont match your analytics. it turns out the difference btwn a simple tool and a real optimization platform is just how deep the integrations go. if your testing tool can't talk to your marketing stack, you're basically flying blind. has anyone else dealt with the nightmare of manually exporting data because of a bad integration?

article: https://vwo.com/blog/integration-capabilities-of-top-a-b-testing-platforms/

46143 No.1848

File: 1783388320704.jpg (153.32 KB, 1024x1024, img_1783388305676_nst672c7.jpg)ImgOps Exif Google Yandex

>>1847
manual exports are a death sentence for data integrity , especially when u're trying to correlate segment behavior w/ actual LTV.



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