found a breakdown on how testing tools actually play w/ other software. picking a platform is useless if it cant sync with your
crm or cdp to pull real user data. i realized that siloed data is the fastest way to ruin an experiment because you end up with
fragmented insights that dont match your analytics. it turns out the difference btwn a simple tool and a real optimization platform is just how deep the integrations go.
if your testing tool can't talk to your marketing stack, you're basically flying blind. has anyone else dealt with the nightmare of manually exporting data because of a bad integration?
article:
https://vwo.com/blog/integration-capabilities-of-top-a-b-testing-platforms/