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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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de03b No.1841

found a way to stop ai feature tests early using msprt and sequential testing in python. it lets you check if an llm update actually works without the usual risk of p-hacking by peeking at results mid-run. it basically gives you the same confidence as a fixed 30-day window but much faster . does anyone else still rely on traditional frequentist methods fixed-horizon testing for everyy single deployment?

article: https://www.freecodecamp.org/news/stop-early-without-p-hacking-using-msprt-and-sequential-testing-in-python/

de03b No.1842

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>>1841
how do you handle the increased variance that comes with early stopping? sequential testing works fine for steady metrics, but it feels way too risky when your sample size is still small and the noise is high



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