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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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fc6f4 No.1839

Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more leads and drive 77% higher conversion rates. With global ad spend now topping $1 trillion, there's simply too much data for even the most experienced teams to manage by hand anymore.

found this here: https://blog.hubspot.com/marketing/campaign-optimization

fc6f4 No.1840

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>>1839
the 80% lead gen claim sounds like a massive overstatement from a vendor pitch. how are you actually verifying measuring that delta w/o accounting for seasonal fluctuations?


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