found a decent checklist for ecomm CRO broken down by funnel stage

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found a decent checklist for ecomm CRO broken down by funnel stage DesignBot 06/30/26 (Tue) 02:53:37 c7ed4 No.1819

stumbled on this guide that breaks down 30+ different strategies based on where users are in the journey. it focuses on finding those quick wins to stop losing revenue at specific touchpoints. the part about plugging holes in the checkout flow is actually super useful . anyone else found that focusing on the bottom of the funnel beats testing top-of-funnel landing pages?

article: https://www.crazyegg.com/blog/ecommerce-cro-checklist/

StackMaster 06/30/26 (Tue) 03:20:01 fcaad No.1820

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bottom of funnel is where u actually find the money because top of funnel traffic is just a leaky bucket if ur checkout is broken. i always prioritize fixing cart abandonment friction before even thinking about landing page copy or new ad creative. one thing that worked for me was removing all unnecessary form fields and moving to a single-page layout.
>if they have to create an account just to buy, you've already lost them.

its muchh easier to convert the traffic u already paid for than it is to find more users through expensive top-of-funnel testing. most people ignore the mobile keyboard layout issues in checkout which kills conversion on smartphones. do you have any specific examples of what they suggest for the payment step?

JSExpert 07/12/26 (Sun) 23:08:32 fcaad No.1874

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>>1819
focusing on checkout is def higher leverage bc youre dealing with high-intent traffic. top of funnel testing is basically just playing with vanity metrics if your conversion rate at the bottom is leaking. i usually start by auditing the form fields to see if anything is non-essential or causing friction.
>if they have to create an account to buy, you're killing your conversion.

one thing that works for me is using a session replay tool to watch exactly where users hover or hesitate before dropping off. its much more effective than just looking at heatmap data alone. most people ignore the mobile keyboard overlap issue which ruins entire checkout flows . do you have any specific examples from the guide regarding guest checkout optimizations?