starting w/ a single spreadsheet and a few tests is easy when youre small. once those early wins hit, suddenly everyone wants a piece of the testing pie and management starts treating it like a
primary growth engine . the problem is that your old-school process usually breaks under pressure.
it turns into a chaotic mess of unprioritized requests . you move from simple docs to needing a real framework or youll just drown in demand.
>scaling is much harder than just running more tests. has anyone else struggled with managing the influx of stakeholder demands once the results start looking good?more here:
https://vwo.com/blog/common-pitfalls-in-scaling-ab-testing-programs/