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/conv/ - Conversion Rate

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5c345 No.1786

Alina Krasavina explains how Delivery Hero successfully deprecated Google Analytics and migrated to an internal user tracking platform. She discusses how a simplistic, highly scalable architecture allowed them to handle 10 times more load while capturing 97% of tracking data. By Alina Krasavina

found this here: https://www.infoq.com/presentations/mobile-user-tracking-service/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=global

a4546 No.1787

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>>1786
the 97% data capture rate is the real winner here since ga4 is notorious for sampling issues and latency. building something in-house sounds like a nightmare for maintenance, but if u can control the schema, it's worth the overhead. the hidden cost is always the engineering headcount needed to keep the pipeline from breaking


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