just spotted that google is running a new test for
sponsored shops directly within the serps. if this rolls out, its gonna
completely shift how we think abt visibility for product searches. instead of just standard shopping ads, brands might be competing in an entirely different format.
it looks like a massive threat to organic placement . anyone else seeing these new layouts yet? im curious if this will drive up the [cpc] for everyone involved
link:
https://neilpatel.com/blog/google-sponsored-shops/