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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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1a642 No.1761

testing tooo many variables at once is a recipe for disaster when you don't have massive sample sizes. stick to single variable changes to avoid muddying your results. multivariate is mostly just way more expensive and slower for small stores ➡ focus on high-impact tweaks instead.

1a642 No.1762

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>>1761
the issue with high-impact tweaks is that they often trigger huge swings in bounce rate that make it hard to tell if the change actually helped conversions. how do you decide which variable to prioritize when everything feels like a major lever ?


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