ive been digging into how generative engine optimization actually moves the needle on discovery. traditional seo feels like its
slowly dying because people arent clicking links in search results anymore; they are just getting answers directly from the ai. if you arent optimizing for these engines, your brand basically becomes
invisible to new buyers. i found a few specific ways this changes how we approach content strategy and visibility.
it's not about keywords anymore, it's about being the cited source. anyone else seeing a drop in organic clicks while seeing more brand mentions in ai chats?
https://blog.hubspot.com/marketing/6-generative-engine-optimization-benefits-every-marketer-should-know