lowkey i was reading abt how easy it is to manage a few tests per quarter when you only have one or two high-traffic pages. things get
messy fast once you start adding more products, teams, and campaigns into the mix. it's fine when testing is linear and predictable, but growth usually means much higher complexity and risk.
the real nightmare is managing all those moving parts without breaking your workflow . how do you guys handle the transition from simple page tests to a full-scale experimentation program? i feel like most people hit a wall once the number of variables starts to explode.
full read:
https://vwo.com/blog/scale-ab-testing/