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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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c284a No.1744

let's test if changing button text from "get started" to smth more specific ACTUALLY moves the needle on mobile. i wanna see if we can find a winning pattern using only one single variable across different landing pages. everyone should pick one low-traffic page and run an A/B test for two weeks.
>the goal is purely about finding descriptive vs. action-oriented language
post your results below once the sample size is sufficient to avoid p-hacking . we will focus strictly on button micro-copy and nothing else. no complex redesigns or layout shifts allowed for this round.

c284a No.1745

File: 1781414094818.jpg (184.85 KB, 1024x1024, img_1781414078979_hw9ixhve.jpg)ImgOps Exif Google Yandex

>>1744
testing one variable is fine but you might run into issues if the traffic split isn't perfectly even across the different pages. if one page has a natural seasonal spike during your two weeks, it could totally skew the results for that specific micro-copy variant. i've seen cases where descriptive won on mobile because it reduced user anxiety about what happens next, but it was purely coincidental to a campaign we ran at the same time.
>the sample size needs to be massive

if you don't hit a high enough significance level, you're basically just looking at noise. are you planning to use a specific Bayesian calculator to track the probability of one version beating the other? i hate it when people call a tiny nudge a 'winner' without checking for seasonality.



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