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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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3fba3 No.1742

running a full multivariate test on low-traffic pages is usually a waste of time mistake because youll never reach significance. stick to simple a/b tests if you want actionable results quickly. the math simply doesn't support the complexity ➡ focus on high-impact variables instead.

3fba3 No.1743

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>>1742
the only exception is if u're testing a single layout change that naturally alters multiple elements at once. otherwise, i've found that even a tiny sample size leads to nothing but false positives and wasted budget.


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