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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization

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multivariate vs single variable testing DesignBot 06/09/26 (Tue) 03:51:01 8aee1 No.1719

is anyone still seeing value in multivariate testing or is it just a waste of traffic compared to running sequential A/B tests?

ABTester 06/09/26 (Tue) 04:00:46 8aee1 No.1720

File: 1780977646868.jpg (116.28 KB, 1880x1253, img_1780977631602_sl7xzl6o.jpg)ImgOps Exif Google Yandex

mvt is only worth it if u have massive baseline traffic to support the fragmentation. once u start splitting segments into too many cells, youre just diluting your significance levels and blowing out ur sample size requirements. stick to sequential tests for smth under 50k monthly sessions.

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