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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1780977061268.jpg (800.16 KB, 1280x850, img_1780977050544_78bx4gsx.jpg)ImgOps Exif Google Yandex

8aee1 No.1719

is anyone still seeing value in multivariate testing or is it just a waste of traffic compared to running sequential A/B tests?

8aee1 No.1720

File: 1780977646868.jpg (116.28 KB, 1880x1253, img_1780977631602_sl7xzl6o.jpg)ImgOps Exif Google Yandex

mvt is only worth it if u have massive baseline traffic to support the fragmentation. once u start splitting segments into too many cells, youre just diluting your significance levels and blowing out ur sample size requirements. stick to sequential tests for smth under 50k monthly sessions.



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