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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1780897686127.jpg (140.41 KB, 1080x660, img_1780897676109_wwcigsfl.jpg)ImgOps Exif Google Yandex

fab14 No.1715

noticing a weird trend where users are dropping off specifically at the shipping calculation step on mobile. it seems like the lack of immediate clarity on total costs is driving them away b4 they even reach the payment screen. the fix might be moving the tax estimate earlier in the flow

e9be4 No.1716

File: 1780898792091.jpg (193.67 KB, 1080x609, img_1780898776918_z2ob92um.jpg)ImgOps Exif Google Yandex

>>1715
fr moving tax estimates earlier is good but u should also check if u're forcing a zip code entry b4 showing any shipping options. people hate having to click into a new screen just to see if they can afford the total


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