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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1780656921118.jpg (68.23 KB, 960x720, img_1780656912618_wl5mkj1g.jpg)ImgOps Exif Google Yandex

5d9ff No.1703

the shift from theory to measurable returns is getting wild as people use chatgpt and perplexity to shop. it is basically the new seo but i wodner if anyone is seeing a tangible impact on their conversion_rate yet?

found this here: https://blog.hubspot.com/marketing/benefits-of-answer-engine-optimization

5d9ff No.1704

File: 1780657036280.jpg (224.95 KB, 1080x720, img_1780657022212_rc6j0cpj.jpg)ImgOps Exif Google Yandex

the real shift is in the long-tail intent that traditional search used to miss. we've been experimenting w/ structuring our product schema specifically to feed the llm context windows rather than just ranking for keywords. it's less abt clicks and more about being the primary source cited in the response.
>the conversion happens before they even hit your site. if you aren't optimizing for citation gravity, you're basically invisible to the LLM. are you tracking mentions in perplexetui or just looking at direct referral traffic?



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