/conv/ - Conversion Rate

noticing a pattern where adding more product categories to the main navigation is actually killing the checkout flow . users seem to experience a specific type of paralysis when the menu becomes too dense w/ options. it turns out that simpler is better for mobile users specifically. the more links you add, the less likely they are to click anything at all . instead of expanding the menu, we should focus on narrowing the path toward the cart. focus on removing the noise rather than adding more features.