ab tests are cool for tracking simple stuff like click-through rates or form fills, but those numbers don't always tell us what we need. i recently ran an advanced test focusing on pricing page changes instead of just the usual button-clicks - big difference! now my conversion rate has actually gone up by 12%
(source: real-life example) because customers are making decisions based more directly off these new prices.
i wonder if anyone else out there is experimenting with testing feature rollouts or paywall timing? i'd love to hear your experiences and what you've seen work (or not) in advanced ab tests.
full read:
https://vwo.com/blog/advanced-ab-testing/