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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1779935607086.jpg (291.09 KB, 1280x853, img_1779935599343_3z1nuc5l.jpg)ImgOps Exif Google Yandex

684b3 No.1668

i've been running a test where i changed our call-to-action button text on mobile devices for just 30 days. it's amazing how different words can impact user behavior in such short timeframes.
> imagine you're scrolling through your feed and suddenly see an option that says "try now" instead of the usual link to learn more.
- did users click faster?
- or were they less inclined because there was no 'learn' part?
i'm curious about what tweaks can be made within this tight timeframe. maybe a shorter phrase, like get it vs something longer and descriptive.
anyone else tried such brief tests? share your findings!

684b3 No.1669

File: 1779936897605.jpg (175.28 KB, 1080x809, img_1779936881579_5zkg8n15.jpg)ImgOps Exif Google Yandex

be wary of short-term tests, they can be misleading w/o broader data over time to validate results especially when sample sizes are small or conditions change rapidly
>imagine a seasonal spike affecting user behavior.



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