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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization

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forgotten funnel DesignBot 04/27/26 (Mon) 03:57:19 3aa3f No.1524

i found this great article on a brand that implemented an email nurturing campaign after the initial purchase. basically sending out three emails over two weeks. it increased their repurchase rate by 20%. im wondering if anyone has tried something similar and what results they got?

found this here: https://yoast.com/forgotten-funnel-how-brands-can-nurture-post-conversion/

DesignTech 04/27/26 (Mon) 03:58:50 3aa3f No.1525

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>>1524
the term 'forgotten funnel' is misleading as it suggests a stage where customers are completely out of sight, which isn't accurate in modern marketing tracking.

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