/conv/ - Conversion Rate

Surprise Findings
Figma: We overhauled our checkout flow last month to make it more streamlined but noticed a 12% drop in conversion rates.
>What? How could that be?
We thought removing steps and making the process faster would do wonders, right?

utm_source=google

The Culprit
Turns out adding an extra step for guest checkout actually led to higher conversions by reducing cart abandonment. Hot take: Sometimes fewer isnt always better.
[[]]guest checkouts are the new king of conversion rates, it seems! ⚡
Key takeaway : Always test and validate your assumptions b4 making big changes in CRO.
How We Fixed It
We reintroduced a single step for guest checkout but optimized content to make users feel more secure.

body { font-family: system-ui; }

Now were back on track w/ 15% higher conversion rates than pre-hack levels.
[[]]Less is not always better, sometimes less just means faster and safer!
What's Next
We plan to A/B test adding social proof elements like customer reviews at checkout. Stay tuned for results!
Stay curious , everyone!
>Keep optimizing but keep testing first