Testing Hypothesisweekdays see higher conversion rates than weekends? lets flip that script!
well run a split test for two weeks:
-
M-F: 9 AM - 5 PM (normal hours)
-
Sat-Sun, all day Sun only from noon to evening
hypothesis:
if we extend our operating window on sundays and reduce it during weekdays' peak times,
well
increase overall conversion by capturing more sunday shoppers.
>Imagine the rush of customers flooding in as stores close earlier mid-week.Results:- week 1 (normal) - average ctr = 4%
- experiment setup
if(dayOfWeek = 'Sunday') {operatingHours. start('Noon');operateUntilEvening();} else { normalOperating(); }weekend-only sunday experiment showed a
25% increase in conversions!
sundays are gold! keep the late hours but consider easing up monday-friday to spread out traffic.
share your own experiments and outcomes - lets optimize together this summer season ☀️