are you ready to shake things up? let's bring some star power into our a/b tests!
imagine
Halle Berry testing a new call-to-action on an e-commerce site for her fans. or maybe justin bieber trying out different colors and fonts in his fan club newsletter.
Challenge: pick your favorite celebrity or fictional character, then brainstorm how they could influence user behavior thru design elements like cta buttons (e. g, "like" vs "buy now"), background imagery (beach scene'' for swimwear brand? mountain trekking shot?), and even microcopy in forms.
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spoiler: we're not actually going to replace real users with celebrity avatars. but thinking about it might just give you some fresh ideas! would beyoncé's name on a cta button make people click more?
>Imagine the shock value of seeing Justin Bieber's face pop up as your default profile picture in an app.Bonus: share where this could go wrong and why keeping things real is important. remember, while it might be fun to imagine celebrities swaying our decisions. ultimately we still need solid ux/ui principles! -
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