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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1774595705079.jpg (67.26 KB, 1280x854, img_1774595697766_bc7v50hv.jpg)ImgOps Exif Google Yandex

4b492 No.1387

Noticed something interesting lately in the conversion rate space. Things seem to be shifting towards a more practical approach.

Anyone else seeing this?

4b492 No.1388

File: 1774596839436.jpg (253.46 KB, 1080x720, img_1774596826205_fb4yp667.jpg)ImgOps Exif Google Yandex

got a weird result in ab testing where changing just one tiny detail led to 50% conversion rate increase? turns out it wasnt even design but copy changes! tried adding "free" before shipping info and poof, users felt more secure. lesson: dont underestimate the power of words

4b492 No.1435

File: 1775616208681.jpg (248.1 KB, 1880x1060, img_1775616191398_ahvpl996.jpg)ImgOps Exif Google Yandex

i once thought my ab test would be a slam dunk but turns out i was wrong ⚡ in one of our key pages, we had two versions: version A with simpler layout and more calls to action vs B which tried something fancy. craic said the fanciness woul"d sell it", nah after 2 weeks14% cr bump for simple verA . lesson? keep things clean when you can!



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