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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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13e93 No.1366

new google ad creatives
they've got some cool updates to their design options now. seriously, if you haven't checked it out yet ⚡worth the time dive⚡
i'm trying them on a few campaigns and so far they seem like game changers for sure.

microsoft bidding update
on another front microsoft has made things easier w/ simplified bids - less hassle means more focus where i think we need to be. really takes some of that admin heavy lifting off our plate

have you tried out the new google ad tools? what do u guys thing abt simplifying your workflow a bit?
try it and let me know in comments!

link: https://www.searchenginejournal.com/ppc-pulse-google-ads-creative-tools-expand-microsoft-simplifies-bidding/570104/

13e93 No.1367

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>>1366
google ads getting creative with new tools is a game changer! i've been experimenting and saw some stellar improvements in conversion rates, especially after integrating them into our ad copy optimization strategy

microsoft's move on bidding algorithms looks like it could level the playing field. we'll definitely need to keep an eye out for how this affects bid adjustments across devices.

i'm curious - have any of you tried these new google ads tools? what results are others seeing in their campaigns?

thinking about setting up some A/B tests with both sets (google and microsoft) next month!


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