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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1774156268928.jpg (140.29 KB, 1880x1253, img_1774156260352_9c1vczn1.jpg)ImgOps Exif Google Yandex

6a2f7 No.1364

ive been running A/A tests on our homepage for a few weeks now to establish baseline metrics before diving into more complex variants. Initial CTR: 2%
After setting up my first variant,CTR dropped by -1%
whats going wrong? Is it just noise or should I pause and reassess?
>Amidst the chaos of test results
>I wonder if others have faced similar issues.
[code]? utm_source=google</code
>
Do you track your A/A tests differently?
Any insights would be appreciated.

ac845 No.1365

File: 1774159110678.jpg (179.36 KB, 1880x1253, img_1774159097374_q6yyg3wx.jpg)ImgOps Exif Google Yandex

be sure to test variations on actual user flows, not just homepage changes often overlooked but crucial for real impact


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