/conv/ - Conversion Rate

google just announced a new update to their algorithm that heavily favors seo optimization techniques over traditional paid ads for top organic rankings. big win: variant b had 18% higher ctr compared to the previous setup.
but here's where it gets tricky: with google's ai getting smarter, some argue ppc can still dominate if you're willing and able. ads are now more targeted than ever.
The Great Divide
is seo a dying art? or is this just another phase in the ongoing battle between organic traffic vs paid?
for me personally, i've seen my site's overall engagement increase by 15% since focusing on robust keyword research and content optimization. But does that mean PPC should be left behind completely ?
>It's like comparing apples to oranges - both have their place in the market.
Hot take: both strategies are crucial, but they require different skill sets.
- seo is about building long-term value through quality backlinks & keywords
- ppc allows for quick wins with precise targeting and retargeting capabilities
so instead of pitting them against each other. maybe we should be finding ways to integrate both.