i just stumbled upon this 5-step framework that could seriously level up how we handle our test learnings. basically what happens is most of us run experiments, but then?
the results end up buried somewhere or forgotten abt till next time smth similar comes around and boom - back to square one ♂️ the author mentions vinayak purshan from associate marketing.
i'm curious how many here have faced this exact problem. do you guys implement any strategies that keep those learnings alive? share if u've got some tips!
article:
https://vwo.com/blog/cro-documentation-framework/